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Laredo Insurance Leads Welcomes You!
A sales lead is the identity of
a person or entity potentially interested in purchasing a
product or service, and represents the first stage of a
sales process. The lead may have a corporation or business
associated (a B2B lead) with the person(s). Sales leads come
from either marketing lead generation processes such as
trade shows, direct marketing, advertising, Internet
marketing or from sales person prospecting activities such
as cold calling. For a sales lead to qualify as a sales
prospect, or equivalently to move a lead from the process
step sales lead to the process sales prospect, qualification
must be performed and evaluated. Typically this involves
identifying by direct interrogation the lead's product
applicability, availability of funding, and time frame for
purchase. This is also the entry point of a sales tunnel,
sales funnel or sales pipeline.
Once a qualified lead exists, additional operations may be
performed such as background research on the lead's
employer, general market of the lead, contact information
beyond that provided initially or other information useful
for contacting and evaluating a lead for elevation to
prospect, the next sales step.
If a sales lead eventually makes a purchase, this is called
conversion and a closed sale. The ratio of sales leads that
convert is often referred to as the conversion rate, a way
to measure the effectiveness of a sales process, sales team,
or sales person.
Brand marketers also use online lead generation to generate
marketing leads. Marketing leads were introduced to the
online lead generation market in 2007. Till then, a large
portion of the online lead generation market was focused on
generating sales leads.
Sales leads are generic leads that are generated on the
basis of demographic criteria such as FICO score, income,
age, HHI, etc. These leads are often resold to multiple
advertisers. Sales leads are typically followed up through
phone calls by the sales force. They are commonly found in
the mortgage, insurance and finance industries.
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